The campaign is orchestrated by Sarah Longwell, a Republican strategist who has long been critical of Trump. The plan is to target “moderate Republican” and Republican-leaning voters in swing states with videos. The group had a similar strategy in 2020, when they shared more than 1,000 testimonials during an election that President Biden won.
The ads featuring the former Trump voter testimonials will be deployed on TV, streaming platforms, billboards, radio and digital media. They will run in the battleground states of Arizona, Georgia, Michigan, Nevada, Pennsylvania and Wisconsin.