Why compete against other companies, who are well-informed and know what they're doing, when you can compete against your customers, who aren't and don't?
Assume some customers walk into a convince store wanting a chocolate bar. On the shelf is Nestle chocolate bars and Hershey's chocolate bars. Which will they pick? The one they don't pick will be a missed sale for that company.Why compete against other companies, who are well-informed and know what they're doing, when you can compete against your customers, who aren't and don't?
That the so-called free market can operate without external regulation, specifically from a government. I know, it is a silly idea, but once again, a lot of people seem to believe it. Kind of like an invisible, all powerful sky pilot who can see into our deepest being. Logically insane, but a lot of people believe in it.
You are being really vague here. Operate in what way? Always operate in that fashion? In every possible market one can imagine? Perhaps some markets can, and others can't?