Let's pretend I'm Starbuck's vice president in charge of advertising and customer relations. I'm facing a reduced ad budget because of falling revenues. I need some way to get the Starbucks brand spread over every social media forum in the county. This is tricky because negative news is easy to spread. One person puts up a post about someone found a spider swimming in their latte and it's all over the world in 20 seconds. It has to be something which puts Starbucks in a sympathetic light.
What would I do?