The issue is why the Palestinians need aid.
They need it because they are being crushed by a much stronger power.
As always you blame Israel for what Hamas is doing.
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So...surprisingly enough, no one has mentioned, in this thread or others that I've seen, the report that Israel is now planning to annex about one thousand acres of arable West Bank land. Israel will take the land and settle it, regardless of Palestinian protestations. So, really, how the can anyone not consider this a completely one-sided conflict? The PA simply has no power to stop Israel and the rocket launches and tunnels from Hamas won't do anything for it either. To get back to the original question of the thread of what Israel should do...this isn't it.
This is a reaction to the kidnapping.
I wouldn't mind one bit if they were taking it from Hamas but it's West Bank, not Gaza.
(In the big picture it doesn't really mean much anyway as the land in question is between Israel itself and a major settlement and behind the wall. It's an area that would almost certainly end up in Israel with any reasonable land swaps.)