I have often found women's sport to be more entertaining to watch, as the players tend to depend more on skill and ability, and less on sheer physical strength, to dominate play.
That's certainly true of Association Football and Australian Rules Football, where physical strength is already subordinated to other skills by the rules of the game; Rugby Football, particularly Union, tends to be more about strength in both men's and women's competitions, so the differences (from the perspective of a spectator) are less stark, but they are still noticeable.
There's been a noticeable trend in Australia in the last decade or so towards more broadcasting of women's sport, and the amount of money being made available seems to be increasing too (likely because the increasing amount of screen time is enabling teams to attract more sponsorship dollars).
It probably helps that Australians are, as a nation, sports mad, and the female fans have always been more equally represented here than in other countries; Female footy fans are certainly far more visible here than in the UK, and Australian stadium crowds have been very much family oriented for as long as I have been here.
When I arrived from England in the 1990s, it was a noticeable and refreshing change from the very blokey atmosphere in English crowds.
Elland Road was very much the preserve of fathers and sons, while
Lang Park crowds included a lot more mothers and daughters.