lpetrich
Contributor
A.O.C.’s Digital Juggernaut - The New York Times - "The congresswoman is vastly outspending her fellow House members, and even most senators, online."
Why the big spending? She's up against another big spender, MCC.Since the beginning of this election cycle in 2019, she’s spent $3.6 million on Facebook ads, including nearly $2.4 million since January, according to her campaign. The next biggest digital advertiser among House members in 2020 is Representative Adam Schiff of California, who spent $620,000 online, according to the tracking firm Advertising Analytics.
Indeed, Ms. Ocasio-Cortez’s online spending has outpaced those of most Senate campaigns this cycle, including well-funded candidates like Mark Kelly in Arizona, Sara Gideon in Maine and Senator Lindsey Graham of South Carolina.
AOC knows how she won, and she won't let herself be "Crowleyed".As New York holds its congressional primary elections today, Ms. Ocasio-Cortez is facing a well-financed challenger in Michelle Caruso-Cabrera, a former CNBC anchor, who lent her own campaign $1 million recently, though she has spent only about $177,000 online. Though Ms. Ocasio-Cortez remains popular, there has been scant public polling on the race, and her spending is a sign that she is taking the challenge from Ms. Caruso-Cabrera seriously.
She spent $65,000 on this TV ad: Michelle Caruso-Cabrera is not one of usHer advertising on Facebook, where she has spent $406,000 in the past week, runs the gamut from more traditional, polished ads to raw, selfie testimonials from voters, similar to the videos that Ms. Ocasio-Cortez often posts herself on Instagram. (She also turned some of those videos into Facebook ads.)
Many of AOC's ads are also in Spanish, like some that say "Michelle Caruso-Cabrera no es como nosotros" (MCC is not like us), and she has some get-out-the-vote ads in Chinese and Bengali also.Ms. Ocasio-Cortez is also spending a large portion of her online budget on fund-raising ads. Since 2019, she’s spent about $2.5 million on such ads and has raised more than $4.1 million directly from them, according to her campaign.