Since the birth of the internet and the publications of the "new atheists" (Dawkins, Harris, et al) religion in general has seen a huge pushback from the nonreligious which they'd perhaps been aware of before at a lower level, but the internet has helped consolidate the atheist voice. It has emboldened many atheists who quickly found out that not only weren't they the only ones who thought this way, but there were more of us than anyone realized. It started with online forums, bulletin boards and the like and has now expanded onto YouTube and social media. The secular community has grown rapidly, and formed a political voice as well. Religion had been coasting along and while they likely realized that there were indeed nonbelievers out there, they wrote us off as being a nuisance and too small to be concerned with. There may well be some pushback from the religious now that they realize that not only are we a threat, but that we're growing so rapidly, often at their expense. They're also aging: the largest numbers of secular folks are among the young. The pushback is coming out of fear: they know they're losing the battle on many fronts and worse (for them), they're dying off and being replaced by increasingly less religious generations.
The Internet is a mixed blessing; Essentially it has taken some of the limelight away from the powerful, and handed it to the previously powerless, allowing them to be heard more loudly than before.
For Atheists, particularly in highly religious cultures, this has been a boon.
Sadly, it has also been a boon for other, previously unheard or ignored groups, some of whom were being ignored for good reason, including (but not limited to):
Idiots
Racists
People who haven't thought it through, but have a fantastic idea (in all senses of the word 'fantastic', but particularly the archaic sense 'belonging to a fantasy world')
Flat Earthers
Anti Vaccination activists
Anti <insert any technology here> activists
Average voters
Below average voters
Waaay below average voters
People whose IQ is lower than their shoe size
Fascists
Donald Trump
So it's not all beer and skittles. Of course, it never was, and it remains to be seen whether giving the ordinary people more of a voice is a net positive or a net negative - Trump, Brexit and the rise of anti-intellectualism suggest that it has at least some very large negative effects, but I suspect that overall the long-term outcome will be positive, perhaps after a tumultuous period while we all adjust to the new way of life in which opinions that require more than 140 characters to express are given less weight than those that can be stated briefly (no matter how dumb they might be).