Underseer
Contributor
I still put forth the assertion that social influences are much more powerful than most of us realize, certainly more powerful than any of us is conscious of at any given time.
In talking about subconscious drivers, we seem to forget that more subtle equates to more powerful. It's easy to avoid the obvious. Not so much the subconscious.
An example I like is Church Lady from SNL. Remember her? Watching her (Dana Carvey), we can laugh and understand that clearly we are not so petty in our judgments of others, or so nosy, or so repressed. Clearly that's a base mentality not worthy of self aware, self respecting, intelligent humans like us. And of course most of us are not going to be so obvious. Yet, even the best of us are often petty and judgmental, only we tend to do it in more subtle, socially acceptable ways.
We're slaves to herd mentality to the extent that we think we're not (get it? subconscious), and to the extent that we don't understand or accept or look at or admit when it's driving us. Human herds are not always physically together moving in herds in an obvious fashion.
Our influences are subtle and complex and constant, and therefore our self reflective habits should also be subtle and complex and constant if we want to overcome whatever undesirable behaviors arise from subconscious drivers.
I'm going to turn everyone into cognitive science geeks if it's the last thing I do!
There has been quite a bit of research on this, and yes, the group affects our decisions far more than most of us realize.