Don2 (Don1 Revised)
Contributor
The message is clearly that 'only a primitive, uncivilised savage doesn't want Van Heusen, "the world's smartest", shirts'.
Need to work on your media literacy, Loren.
Alternately, men who wear shirts want Van Heusen shirts. That means they need a man who obviously doesn't wear shirts--they can't just use a man who isn't wearing one, they need a man who clearly doesn't wear them. What other choices are there? Since it's basically a forced "choice" I'm not willing to call it racist without more data.
I've seen plenty of other ads on the same basic principle--everyone who uses <item x> wants <brand y of x>, illustrated with someone (or something) that clearly has no need of <x> as being the only one who doesn't want <brand y>.
Wow, you even make excuses for racism in the joke forum.