Kerry is not going to be on the job that long so my guess is nothing besides rhetoric. But if you think people that have been living under constant bombing will blame the people who fight the ones bombing them, you are deluded. That has never happened happened before, and will not happen now.
I don't know what the news coverage is like in Finland but here in the US it is pretty much just a repeating of our government's position - in other words, propaganda.
You may try adding Al Jazeera news to your watch list. I find them to be much more objective in their reporting. Their on the ground reporting shows that reality is something quite different than your supposition.
Here's a link if you want to try them:
http://www.aljazeera.com/live/#