In high school we read To Kill a Mockingbird. My teacher described Atticus Finch as a caricature of a masculine ideal: he was gentle, kind, and learned, and a great shot with a gun but only when it was absolutely necessary. It is childish (as befitting the story's narrator) but also a clear cut picture of a man being a hero. I expect that when most people think about the kind of men that they want to have around them, in their homes, their workplaces and their communities, then they'll think of men who share many of Atticus's virtues, and standing in strong contrast to the likes of the Proud Boys or Andrew Tate.
Young men generally want to feel a sense of belonging, to be wanted. This has several facets: they want to have a role to play in their community (their job, their community groups), they want to be desired by young women (with notable exceptions), they want to be help in high esteem by the people in their family, neighbourhood and social circles.
Boys nowadays grow up with countless examples of male behaviour. They aren't just learning from the men in their local community, they're learning from social media, TV, and films, plus all the advertising that's mixed in with the actual content. It's a lot to take in, and a lot of it is over the top. As someone I knew put it, "boys don't know how to act anymore." He lamented the fact that the masculine ideals of his childhood were no longer being celebrated in popular culture, and that there was no longer a clear model to follow....