To win, Republicans need our message to appeal to new voters, and we can do this without sacrificing classic conservative principles of individual liberty, low taxes and local control. But we must abandon the issues that are solely made for social media headlines, such as banning books or issuing curriculum fiats to local school districts hundreds of miles away from state capitals. Republicans should re-embrace local control and let parents within their own communities decide what’s right.
In 2024, millennials and Gen Zers will be a significant voting bloc. Republicans must not cede this ground. Too often, we have terrible messengers who are focused on the wrong issues. Instead of pushing deeply unpopular and restrictive nationwide abortion bans, Republicans should recognize that every time they open their mouths to talk about banning abortion, an independent voter joins the Democrats.
We need to expand beyond the culture wars that alienate independents, young voters and suburban moms. Republicans must offer an optimistic blueprint to prioritize issues that connect with these voters — addressing the homelessness crisis, imposing fiscal responsibility, reducing inflation, securing our borders, becoming energy independent — all while championing their personal freedoms, before they permanently move away from the Republican Party.
2024 United States presidential election
