Ever since the Tea Party’s peak, in 2010, and its fade, citizens on the American far right—Patriot militias, border vigilantes, white supremacists—have searched for a standard-bearer, and now they’d found him. In the past, “white nationalists,” as they call themselves, had described Trump as a “Jew-lover,” but the new tone of his campaign was a revelation. Richard Spencer is a self-described “identitarian” who lives in Whitefish, Montana, and promotes “white racial consciousness.” At thirty-six, Spencer is trim and preppy, with degrees from the University of Virginia and the University of Chicago. He is the president and director of the National Policy Institute, a think tank, co-founded by William Regnery, a member of the conservative publishing family, that is “dedicated to the heritage, identity, and future of European people in the United States and around the world.” The Southern Poverty Law Center calls Spencer “a suit-and-tie version of the white supremacists of old.” Spencer told me that he had expected the Presidential campaign to be an “amusing freak show,” but that Trump was “refreshing.” He went on, “Trump, on a gut level, kind of senses that this is about demographics, ultimately. We’re moving into a new America.” He said, “I don’t think Trump is a white nationalist,” but he did believe that Trump reflected “an unconscious vision that white people have—that their grandchildren might be a hated minority in their own country. I think that scares us. They probably aren’t able to articulate it. I think it’s there. I think that, to a great degree, explains the Trump phenomenon. I think he is the one person who can tap into it.”
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As the debate wound down, Trump, in his final statement, recited his mantra of despair. “Our country is in serious trouble. We don’t win anymore,” he said. “We can’t do anything right.” Matthew Parrott, a Web developer who was sipping coffee from a cup adorned with a swastika, said, “He was sassy without being comical. He struck exactly the tone he needed to give the people supporting him exactly what they want more of.” He went on, “The political system hasn’t been providing an outlet for social-conservative populism. You had this Ron Paul revolution, and all the stuff about cutting taxes, small government, and that’s just not the electrifying issue that they were expecting it to be. Simple folks, they want the border secure. They want what Donald Trump is mirroring at them. I think he’s an intelligent businessman who identified what the people want to hear. He’s made a living finding these sorts of opportunities.”