The Press is going about this like it was Ford's pardon of Nixon!
If he didn't want it to be a big deal, he shouldn't have
made such a big deal about promising the press and the American public that he wasn't going to do this, then doing it anyway. That said, I do think there's a double standard at play, given that Trump overtly sells pardons en masse to his friends and underlings, a much more gross ethical violation.
I oppose "blank check" pardons on general principle, and wish the Supreme Court would step in on the matter. But of course, we barely have one at present.