Female labor was essential in sedentary farming cultures, but less important in the brutal hunting culture of Scandinavia. Blond Scandinavian women were selected for sexual attraction!
There's no lack of sexual attraction to certain kinds of women that drives any kind of selection in humans. Male humans are extremely undiscriminating in their choice of mates; They don't even confine themselves to their own species.
A very pretty woman is not likely to have more surviving children than a very ugly one, in the absence of reliable contraception; And opinions amongst men regarding who is beautiful and who is ugly seem to be driven mostly by culture and media in the modern world - skinny blondes with big blue eyes and disproportionatly large breasts are the epitome of beauty as defined by Hollywood since the mid C20th. Even Hollywood had different standards in the early C20th, and standards have changed radically through recorded history, and between geographies before rapid communications became commonplace.