But perhaps the real reason it’s hard to beat Twitter is simply because it’s just where everyone is. Paris Marx, a vocal big tech critic and host of the Tech Won’t Save Us podcast, said he has tried Mastodon but couldn’t find much of an audience, unlike Twitter, where he has 35,000 followers and writes posts that often go viral.
“It’s still an influential social media platform. And there’s not there’s not a real equivalent to it, and so people who are interested in what Twitter offers, you know, are kind of stuck here,” he said.
Unable to quit, he does the next best thing: “I block accounts that serve me ads. I don’t pay for things like Twitter Blue,” he said. “I try to make sure that I’m not too financially lucrative for them.”