Perspicuo
Veteran Member
Neurobonkers Blog: When Evidence Backfires
http://bigthink.com/neurobonkers/when-evidence-backfires
http://bigthink.com/neurobonkers/when-evidence-backfires
Don't read this blog post. Definitely don't read it to the end. Didn't I tell you not to read this blog post? You're still doing it... We can laugh at our inherent ability to be contrary, but unfortunately something similar can happen when we give a human being scientific evidence that debunks misinformation. One of the most depressing paradoxes of science communication is that not only can misinformation often spread faster and wider than the truth (just take the ubersuccessful but often not so factual "uberfacts" or the success of the paragons of science misinformation Natural News if you need examples); but even worse, combating misinformation with evidence can often have the complete and utter opposite of the desired effect. This horrifying phenomenon known as the backfire effect was demonstrated once again recently by a study of the responses of parents to various different forms of evidence that vaccines are not dangerous.