Also, is “We don’t want to die” really a political viewpoint?
That's a bit overdramatic. The chance of dying in a mass school shooting is very small. And most gun killings are not done with AR15s but with regular handguns in non-mass shootings. But they do not generate the national headlines.
The chances of dying in a mass school shooting drop to virtually nil if one is not a student or staff member at any school.
Most people do not die from influenza and yet annually, there are mass campaigns to encourage people to get shots against influenza. And continuous campaigns to get people to wash their hands, stay home from work when they are ill (unfortunately, not all employers are on board with that one), etc.
Most people do not die from heart disease but we have an entire month devoted to preventing heart disease.
Most people do not die from automobile accidents, but there are local, state and federal as well as many laws and regulations to improve auto and traffic safety.
Most people do not die from food borne illnesses, yet we have many rules and regulations designed to specifically prevent food borne illness--and penalties for businesses which violate them. People sue when their loved one dies from consuming some contaminated food product--and win. Millions of dollars, sometimes! I don't recall your outrage at that! Maybe I missed it.
Most people do not die from breast cancer, yet: pink ribbons.
Most people do not die from measles, yet kids are required to be vaccinated against measles before attending school.
And so on....